Mission Indradhanush: Creating Awareness on Immunisation
The Ministry of Health and Family Welfare has launched Mission Indradhanush to cover all partially vaccinated and un-vaccinated children in the country. 201 high priority districts which account for nearly 50% of such children in the country have been selected in the first phase. The first round started from 7th April 2015.
Under Mission Indradhanush, immunization is being provided against seven life-threatening diseases (diphtheria, whooping cough, tetanus, polio, tuberculosis, measles and hepatitis B). In addition, vaccination against Japanese Encephalitis and Haemophilus influenza type-B will be provided in select districts/states of the country. Vaccination against tetanus is also being provided to the pregnant women.
The Ministry launched the media campaign for Mission Indradhanush on 23rd March, 2015 where media creatives were released. These included a short movie, posters and banners in English and Hindi; these have been distributed to all 201 districts to create wide awareness about the benefits of Immunization. Social media platforms of the Ministry, ITSU and UNICEF (including Twitter and YouTube) have launched media campaigns to create awareness about immunization and Mission Indradhanush. Recently, the Directorate of Field Publicity under M/o Information and Broadcasting, Govt. of India has launched a special inter-personal awareness campaign in high priority districts to create enhanced awareness about the importance and benefits of immunisation.