Airtel launches India’s first ‘unlimited validity’ data plans

Unlimited Validity data plans only available for prepaid circles in select circles only

Airtel is introducing what the company is calling, “India’s first unrestricted-validity plans for prepaid mobile customers.” Airtel has unveiled three data packs for Mumbai and Delhi. The plans are for 2G, 3G and 4G prepaid customers.
For Delhi, the unrestricted data validity plans are: Rs. 24 for 35MB, Rs. 51 for 75MB, and Rs. 74 for 110MB. For Mumbai, it is: Rs. 22 for 30MB, Rs. 54 for 80MB, and Rs. 73 for 110MB. The data packs are available for customers in Delhi and Mumbai initially and will be available for the rest of the country from Monday.

Announcing the initiative, Ajai Puri, Director – Market Operations, Bharti Airtel said, “As a company that is deeply passionate about ‘Customer First’, it is our constant endeavour to find newer ways to enrich our customer’s lives. Today, we are proud to launch India’s first unrestricted validity data plans – which give our prepaid customers the flexibility to enjoy mobile Internet services without worrying about any validity restrictions.”
In an emailed statement, the company added, “This is a first-of-its-kind innovation in India’s prepaid mobile that breaks away from the conventional validity expiry model and offers early data users the flexibility of consuming Internet services without worrying about expiry of the validity period – thus delivering maximum value.”