Published On: Fri, Mar 27th, 2015

Shraddha Kapoor launches her own fashion line titled ‘Imara’

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With many actors and actresses exploring different aspects of filmmaking, Shraddha Kapoor is no exception. While she, like her contemporaries Alia Bhatt and Shruti Haasan, have crooned in films, she has now decided to experiment with fashion. Shraddha Kapoor has decided to start with her own fashion line titled ‘Imara’. Imara’s fashion debut was made at the Amazon India Fashion Week where the actress turned designer Shraddha Kapoor revealed that she has collaborated with Anjana Reddy, CEO of USPL (Universal Sportsbiz Pvt. Ltd) for the collection. Stating that ‘Imara’ is her fairytale dream coming true, Shraddha also mentioned that her collection represents the broadminded and independent modern Indian woman. Inspired by conventional and ethnic designs, Shraddha’s Imara has a contemporary twist catering to the Indo-fusion style. The collection, which is exclusively available on, ranges from Rs. 699 for the mix-n-match to Rs. 4000 for ensembles

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