Published On: Sun, Mar 1st, 2015

@Sweden: World’s most democratic Twitter account

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The official twitter account of @Sweden is given to a random citizen of Sweden every week to manage

The Curators of Sweden

Curators of Sweden is a social media campaign initiated by Svenska Institutet and VisitSweden on Twitter. It launched December 10, 2011 with the main concept of a rotating spokesperson, or rather a curator, on the official Twitter account of Sweden, @sweden.

How It Works?
The project hands the official Twitter account @Sweden to a new Swedish person every week to manage, with the expressed goal to manifest Swedish diversity and progressiveness through their own life, personality and views.

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