Published On: Wed, May 20th, 2015

Tata Motors launches the GenX Nano range, its new compact hatch

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Mumbai: The Nano continues to innovate and evolve in line with the needs of its customers. Taking the spirit of innovation further, Tata Motors today announced the launch of all-new GenX Nano range, a new compact, feature-rich hatchback for the trendy, youthful, bold and stylish customer. The new GenX Nano comes with advanced technological features which strengthens its value proposition, making it the perfect city car. The GenX Nano will be available for sale, across the country in over 450 Tata Motors sales outlets, from today.

The GenX Nano comes with a starting price of Rs1.99 lakh, for the XE variant and goes up to Rs2.49 lakh, for the XT variant, in Manual Transmission. The company has introduced two variants – XMA and XTA with ‘Easy Shift’ Automated Manual Transmission. The XMA variant will be made-to-order and will be available for sales from August 2015. The XMA variant is priced at Rs2.69 lakh and the top-end, XTA variant is priced at Rs2.89 lakh and is available post the national launch. All prices are Ex-showroom, Delhi.

Unveiling the GenX Nano at the launch ceremony – Mayank Pareek, president, passenger vehicles business unit, Tata Motors, said, “The Nano has put India on the world motoring map by demonstrating innovation and frugal engineering. It continues to remain an important brand in our passenger vehicle portfolio and we have been constantly evolving the product to deliver the most relevant city car features like Easy Shift, Power Steering, the Hatch access, Bluetooth connectivity and so on, for the Indian market. The new GenX Nano is a smart, stylish, efficient and a practical city car which has strong potential in the compact hatch segment. After Zest and Bolt, the GenX Nano is our third offering under Horizonext and we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering.”

The GenX Nano was conceived around two years ago, as a result of constant feedback from existing and potential consumers. The new range has been designed and developed by Tata Motors and its supplier teams to meet world-class quality standards and bring sheer driving pleasure to the young and dynamic customers. Under the Company’s Horizonext strategy, this smart city car has been developed under three core pillars of Designext, Drivenext and Connectnext and is targeted at the young and young at heart.

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