After the price slash of its iPhone 5s, Apple has recently cut down the price of its latest smartphones iPhone 6s & iPhone 6s Plus by 16 percent. Now, the latest iPhone 6s & 6s Plus costs from Rs.52,000-55,000, which means the company slashed around Rs.8,000-9,500 for both models, reports The Economic Times.
The price cuts are across all the variants—16 GB, 64 GB and 128 GB of both models. The average difference in prices of all iPhone 6s and 6s Plus devices between launch time and now is about 15 percent. It is notable that this is the first time that the price of an Apple flagship has been brought down within two months of launch. These new smartphones are the costliest to buy in India than any other place in the world until now. Analysts said the price cut could re-ignite iPhone 6s and iPhone 6s Plus demand in the coming months.
Apple launched the iPhone 6s series in India starting at Rs. 62,000 and up to Rs. 92,000. These prices were nearly Rs. 9,000 more than the launch price of iPhone 6 and iPhone 6 Plus in India. Not just that, the new iPhones were up to Rs. 16,000 costlier than those available in the US and other markets. Due to the high price tags, Indian shoppers were reluctant to purchase the new iPhones, keeping high demand for older-generation iPhones.
The high prices for the new iPhones backfired. To overcome the lack of demand, Apple is adjusting the costs of the iPhone 6s and 6s Plus in India in time for holidays. The year-end holidays are crucial for Apple as the October-to-December quarter is said to be the strongest period for sales.