Google to shut down its url shortner goo.gl fro April 13 onwards

Google has announced it is winding down its URL shortener named goo.gl starting April 13 and asked users to consider using app-centric Firebase Dynamic Links (FDL) or similar popular services like Bitly and Ow.ly as an alternative.

FDLs are smart URLs that allow one to send existing and potential users to any location within an iOS, Android or web platform. “This morning, we launched updated versions of the Google Toolbar and FeedBurner that offer a new URL shortening service from Google called the Google URL Shortener. We mentioned our URL shortener as a feature in both announcements, so we wanted to say a little more about how this product works and why we’re offering it ” Google siad via its blog post.