Amazon India launches hindi version; targets 100 million customers

Amazon India on Tuesday said its platform will also be available in Hindi, as the e-commerce major aims to bring the next 100 million shoppers online.

The launch will enable shoppers in India to enjoy the ease and convenience of Amazon’s shopping experience in Hindi, Amazon India Vice President, Category Management Manish Tiwary told reporters in New Delhi.”Launch of the Hindi shopping experience is a significant step towards bringing the next 100 million customers online. This first Indian language launch will enable crores of Hindi-preferring customers across India to shop in their preferred language,” he said.