Canon announces new range of cameras in PowerShot and IXUS series
New Delhi: Canon has recently announced a range of new cameras in its PowerShot and IXUS series. Canon’s latest trio of high zoom PowerShot SX cameras are aces in the pocket, especially designed for every kind of travel. The new models in the IXUS series are targeted at consumers who desire a reliable, intuitive, point and shoot camera with superb image quality.
PowerShot
Ranging from 18x to 50x optical zoom and packed with intuitive framing and auto-zoom features, the PowerShot SX710 HS, SX610 HS and SX530 HS leaves plenty of room for travelers to take in the sights. Each model is designed to suit a specific type of traveler.
With sleek designs that fit snugly into pockets, the powerful lenses of the 30x zoom PowerShot SX710 HS and 18x zoom PowerShot SX610 HS will delight travelers seeking a compact camera that can go the distance. The new PowerShot SX530 HS is engineered for exceptional long-range photography with a 50x zoom lens and superior ergonomics that include a comfortable grip and a form factor designed for maximizing stability when zooming in for a shot.
Slim Compact series with up to 30x zoom; For travellers who value convenience and like to travel light, the PowerShot SX710 HS and PowerShot SX610 HS make ideal travel companions, epitomising performance with powerful zoom lenses in streamlined designs. The PowerShot SX710 HS boasts a 20.3 megapixel sensor with a long-reaching 30x, 25-750mm (35mm equivalent) zoom lens. Similarly, the PowerShot SX610 HS uses a 20.2 megapixel sensor and is equipped with an 18x, 25-450mm (35mm equivalent) zoom lens.
Powered by Canon’s advanced DIGIC 6 processor, coupled with the use of a 1/2.3 type (6.20 x 4.65 mm) CMOS sensor, the PowerShot SX710 HS captures high quality images through its zoom lens. On the other hand, the PowerShot SX610 HS runs on the DIGIC 4+ processor, with a 1/2.3 type (6.20 x 4.65 mm) CMOS sensor. With their advanced technological specifications and weighing in at approximately 269 g and 191 g respectively, the two cameras are some of the lightest and most high-performing cameras in its class.
The 30x optical zoom on the PowerShot SX710 HS offers high versatility when shooting a photo. At its wide 25mm view, a user can capture a tall building from a distance. At its maximum zoom range, a medium torso shot of a person standing at a window of the building is achievable. Using Canon’s ZoomPlus technology, the zoom can be magnified to 60x, allowing even closer range shooting of far-away subjects. For travellers, this long-range zoom is perfect for bridging distances and capturing close-up images of iconic structures or even distant mountain ranges.
Intelligent adjustments with enhanced Zoom Framing Assist and Auto Zoom: Working with such high-zoom levels can be tricky for amateur photographers, so Canon has incorporated the latest version of the intuitive Zoom Framing Assist function in the PowerShot SX710 HS. The enhanced Zoom Framing Assist analyses a shot and adjusts focal length accordingly. If it detects a portrait-like shot, it will zoom into the subject for a focused upper-body or head shot. If it detects more body movement, it will zoom out to capture the subject’s whole body. The Zoom Framing Assist function can even detect multiple subjects, and will adjust the magnification to fit the entire group into the frame.
The PowerShot SX610 HS features the new Auto Zoom mode. This newly improved feature detects the ideal zoom setting for each frame, which comes in handy when travellers need to ask a passerby unfamiliar with the camera’s zoom settings to take their photo.
Capturing sights and sounds in motion: Improved Dynamic IS on the PowerShot SX710 HS helps take crisp and stable video shots even without a tripod. Previous versions of Dynamic IS would detect the motion of a subject and counter that motion, but the latest version is able to detect the full 5-axis motion of the user and counter that as well. This means both the user and the subject can be walking or running, and the video will still be stabilized for comfortable viewing.
Additionally, the new Short Clip Movie feature on the PowerShot SX710 HS helps photographers capture a series of 4 to 6-second movie snippets with different play back speeds – normal-speed, fast motion, action replay or slow motion for stylistic effect. Once put together using the Story Highlights feature, previously available on the PowerShot N100, users are able to relive the best moments of the day. Photographers can also overlay their Story Highlights reel with music from three built-in background audio clips – turning your travel highlights into a fun little dynamic reel.
Bridging distances with the PowerShot SX530 HS: For incredible zoom distance and a stable grip, travellers may also opt for the PowerShot SX530 HS, a 16.0 megapixel camera with a 50x, 24-1200mm zoom lens. This is an incredible range for a camera of its size, allowing users to reach out and snap photos of distant subjects such as animals at a safari. Canon’s Zoom Plus technology extends its zoom range to 100x with almost no loss of quality. At such long ranges, stability is paramount and the PowerShot SX530 HS has been designed with a body that can be held with maximum grip, stability and comfort.
Supporting its powerful zoom lens are a 1/2.3 type (6.20 x 4.65 mm) 16.0 megapixel CMOS sensor and a DIGIC 4+ image processor. The combination of these two components ensures high quality photos with rich colors and crisp details. They also allow the PowerShot SX530 HS to take high quality Full HD 30p video clips encoded in MP4 format to ensure wide-ranging compatibility with popular video-sharing sites such as YouTube and Facebook.
Greater connectivity with NFC: For advanced connectivity to quickly share travel photos and videos, the new PowerShot trios are equipped with new Wi-Fi features and Near Field Communication (NFC) technology. NFC makes it possible for the cameras to instantly connect to NFC-enabled devices such as smartphones and tablets simply by tapping them together.
Once connected, the PowerShot SX530 HS works seamlessly with the Canon Camera Window app on smart phones. For PowerShot SX710 HS and SX610 HS, the new Camera Connect app integrates smart phones, from which users are able to transfer images, or perform remote shooting. Once connected to a wireless network, the camera is able to sync images to Canon Image Gateway (CiG). These images can now be viewed on computers and smartphones via the cloud server even at a remote location. They can also be easily uploaded to popular social media services such as YouTube, Facebook and Twitter directly via the camera.
Camera Connect’s remote shooting feature also allows users to take videos and photos via the smartphone interface. Advance remote shooting via the Camera Connect app is available for PowerShot SX710 HS, where users have control over the adjustments on settings such as shutter speed, focal point via touch focusing, ISO speed, and more.
Product Specifications
PowerShot SX710 HS
Dimensions: 112.7 x 65.8 x 34.8mm
Weight: 269g (CIPA Compliant)
Lens: 30x optical zoom IS (60x ZoomPlus)
Focal length: 25-750mm
Aperture: f/3.2-f/6.9
Image sensor: 20.3 mega-pixel 1/2.3 type (6.20 x 4.65 mm) CMOS sensor
Imaging processor: DIGIC 6
Maximum video quality: Full Full HD (1920 x 1080) at 60fps
LCD: 7.6 cm (approx. 922,000 dots)
Connectivity: Wi-Fi, NFC
Battery type: NB-6LH
PowerShot SX610 HS
Dimensions: 105.3 x 61.0 x 26.7mm
Weight: 191g
Lens: 18x optical zoom IS (36x ZoomPlus)
Focal length: 25-450mm
Aperture: f/3.8-f/6.9
Image sensor: 20.2 mega-pixel 1/2.3 type (6.20 x 4.65 mm) CMOS sensor
Imaging processor: DIGIC 4+
Maximum video quality: Full HD (1920 x 1080) at 30 fps
LCD: 7.6 cm (approx. 922,000 dots)
Connectivity: Wi-Fi, NFC
Battery type: NB-6LH
PowerShot SX530 HS
Dimensions: 120.0 x 81.7 x 91.9mm
Weight: 442g (CIPA Compliant)
Lens: 50x optical zoom IS (100x ZoomPlus)
Focal length: 24-1200mm
Aperture: f/3.4-f/6.5
Image sensor: 16.0 mega-pixel 1/2.3 type (6.20 x 4.65 mm) CMOS sensor
Imaging processor: DIGIC 4+
Maximum video quality: Full HD (1920 x 1080) at 30 fps
LCD: 7.6 cm (approx. 461, 000dots)
Connectivity: Wi-Fi, NFC
Battery type: NB-6LH
IXUS
These super compact and user-friendly cameras are enhanced with intelligent zoom and image stabilization for spontaneous moments.
The new IXUS 170 and IXUS 160 feature high resolution of 20.0 megapixel CCD at a competitive price point. Exuding the IXUS signature style of elegance in simplicity, the new cameras are thoughtfully designed in sleek and streamlined form factor. With ZoomPlus technology, an intuitive imaging technology unique to Canon which dramatically doubles the zoom range in both cameras, the IXUS 170 and 160 with optical zooms of 12x and 8x respectively, will now be able to achieve a zoom range of up to 24x and 16x respectively. Intuitive features such as Intelligent Image Stabilization (IS) on the IXUS 170 and Smart Auto also enhance the fun and user-friendly experience, making photography a joy to rediscover.
Outstanding image quality accessible to all: Powered by Canon’s DIGIC 4+ image processor, the 20.0 megapixels 1/2.3-type CCD sensor on both cameras will produce high-resolution images, even where cropping is required. In addition, both cameras are capable of producing HD movie of high clarity in high definition resolution at a cinematic frame rate of 25p (frames per second).
Encased within attractive and slim designs, the IXUS 170 has a 12x zoom lens with a 25-300mm range while the IXUS 160 features an 8x zoom lens with a range of 28-224mm. The IXUS 170 is versatile for wide group shots and close-ups of distant subjects. Despite the wide range of the zoom lens, the IXUS 170 is cleverly designed into a compact body, making it lightweight and conveniently pocket-sized.
Both cameras make use of Canon’s ZoomPlus technology – a technique that effectively doubles the zoom distance of the cameras with almost no loss in image quality. With ZoomPlus, the IXUS 170 and IXUS 160 can achieve 24x zoom and 16x zoom respectively.
Seamless operations for simple joy in photography: Understanding the needs of consumers who enjoy taking pictures with minimal tweaking of settings will be able to trust in the camera’s technology to detect the optimal settings, the ease in operation to simply point and shoot is paramount. IXUS is designed to be intuitive and straightforward to use.
The IXUS 170 is also equipped with the Intelligent IS technology, which instinctively corrects incidental movement while shooting to ensure image clarity. The environment of the framed scene such as brightness, colours, depth etc. will be automatically analysed with Smart Auto technology. Settings will then be adjusted to optimal levels to achieve the best image output. For example, when taking a shot of the sunset, the camera will emphasise the warm amber hue of the sky so subjects in the picture will be evenly exposed.
Colours to suit your personality; The IXUS 170 will be available in Black, Silver and Blue, while the IXUS 160 will feature in Black, Silver and Red.
Product Specifications
IXUS 7
Dimensions: Approx. 99.6 x 57.6 x 22.6mm
Weight: Approx. 141g (CIPA Compliant)
Lens: 12x optical zoom IS (24x ZoomPlus)
Focal length: 25-300mm (35mm equivalent)
Aperture: f/3.6-f/7.0
Image sensor: 20.0 mega-pixel 1/2.3 type CCD sensor
Imaging processor: DIGIC 4+
Maximum video quality: HD (1280x x720) at 25 fps
LCD: 6.9cm (approx. 230,000 dots)
Connectivity: USB
Battery type: NB-11LH
IXUS 6
Dimensions: Approx. 95.2 x 54.3 22.1m
Weight: Approx. 127g (CIPA compliant)
Lens: 8x optical zoom (16x ZoomPlus)
Focal length: 28-224mm (35mm equivalent)
Aperture: f/3.2-f/6.9
Image sensor: 20.0 mega-pixel 1/2.3 type CCD sensor
Imaging processor: DIGIC 4+
Maximum video quality: HD (1280x x720) at 25 fps
LCD: 6.9cm (approx. 230,000 dots) Connectivity: USB Battery type: NB-11L
