Tata Motors launches its Mid – SUV Curvv at a starting price of ₹ 9.99 lakh
Tata Motors, India’s leading automotive manufacturer, on September 2, proudly announced the launch of Tata Curvv – The SUV Coupe, at a starting introductory price of ₹ 9.99 lakh*. Marking a big milestone for the Company and entering the fastest growing mid-SUV segment with ICE options in an innovative and disruptive body style, Tata Motors has launched the Curvv in three engines options, all provided with an Advanced Dual Clutch Automatic Transmission. With the powerful new Hyperion gasoline direct injection engine, 1.2L Revotron petrol engine and the new 1.5L KryoJet diesel engine with the segment’s first Dual Clutch Transmission in Diesel, the Company is giving the consumers a good mix of options to choose from, each suited to their unique needs.
In a high growth segment populated with boxy-SUV body styles, Tata Motors, true to its DNA, has disrupted the category by democratizing the premium SUV Coupe design – a body style that is widely recognized globally for being aspirational. The Curvv is one of its kind in the segment with best-in-class safety, segment first features, multiple and unique powertrain options. Available in six distinct colours – Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey and Opera Blue, the Tata Curvv will be offered in Accomplished, Creative, Pure and Smart personas.
About the Tata Curvv
Tata Curvv is not just a vehicle but a symbol of success, style and luxury tailored to meet the diverse needs of modern driver. Built on 5 key pillars of ‘Shaped to Stun’, ‘Shaped for Grandeur’, ‘Shaped for Performance’, ‘Shaped for Innovative Technology’ and ‘Shaped for Absolute Safety’, the Curvv is set to solidify Tata Motors’ position as one of India’s strongest SUV players with a comprehensive range of products on offer. Following the innovative persona strategy, each persona has been thoughtfully curated keeping in mind the unique preferences and lifestyles of its diverse audience. These personas allow each individual to choose a Curvv that truly resonates with their personal style and driving desires.
*Curvv introductory prices are applicable only for bookings made till 31st Oct 2024.
