Maruti Suzuki launches the All-New VICTORIS

Redefining the Indian SUV segment Maruti Suzuki India Limited (MSIL), today, launched its latest SUV, the VICTORIS. Engineered to set new benchmarks, the VICTORIS seamlessly blends hyper-connected technology, all-round safety, futuristic and sleek design, and thrilling performance to deliver an SUV that has ‘Got It All’. Available in petrol with Strong Hybrid, ALLGRIP Select (4×4), eco-friendly S-CNG technology with segment-first underbody tank design, the VICTORIS offers a wide range of powertrain systems to suit today’s dynamic youth. Starting today customers can book their All-New VICTORIS for ₹ 11,000.

Introducing the VICTORIS, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “The new-age Indian customer is well-travelled, hyper-connected, socially aware, technologically progressive and environmentally responsible. To meet the aspirations of such customers, our new SUV the VICTORIS has “Got It All”. VICTORIS is a Latin word that means ‘victory’. We are confident the VICTORIS with its high technology, sleek design, intelligent and connected features, 5-star level safety and multiple environment friendly powertrains will win hearts in India. With VICTORIS we are strengthening our SUV portfolio and our overall market share.”

Equipped with Intelligent Tech

With cutting-edge digital integration, VICTORIS becomes an extension of the ‘Always Online, Always On The Move Lifestyle’. The sophisticated interiors of the VICTORIS feature a suite of intelligent technologies, developed for a connected and immersive experience.

• Built for digital natives who shape their world through creativity, connectivity, and self-expression, VICTORIS offers a new 26.03cm (10.25”) inch fully digital instrument cluster with multiple display modes.
• Vibrant 25.65cm (10.1”) touchscreen SmartPlay Pro X infotainment system with wireless Apple CarPlay® and Android Auto™4# has integrated app store having 35+ apps, Alexa Auto Voice AI5# built-in and OTA updates, ensuring a truly connected in-cabin experience.
• Segment-First 8-speaker Premium Sound Experience – Infinity6# by Harman integrated with Dolby Atmos7# 5.1 Surround Sound. The VICTORIS’s premium sound system with 4 Speakers, 2 Tweeters, a centre speaker, sub-woofer, and 8-channel in-built amplifier creates a ‘Theatre on Wheels’ effect for occupants.
• The inviting cabin of the VICTORIS features a Segment-First 64-colour customisable backlit ambient mood lighting system that can evoke a vibe to match every mood.
• Next-GenSuzuki Connect with over 60+ connected features, including E-Call, maintenance notification, parking brake status, Suzuki Navigation with ‘Send Trip To Car’ feature further elevate the intelligent cabin experience.
• The centre console features a sleek design with the Climate Control AC display integrated into the SmartPlay Pro X infotainment touchscreen.
• PM2.5 filter with AQI display and auto purify mode

Plush Comfort for indulgence, reimagined

The VICTORIS offers reimagined comfort by blending convenience, personalisation, and intuitive design into everyday driving for today’s boldly expressive youth with:

• Hands-free Smart Powered Tailgate With Gesture Control with multiple activation modes, such as kick gesture, key FOB switch, dashboard switch, exterior tailgate switch, and closing assist. It is optimised for customer safety providing anti-pinch technology.
• 8-way powered driver’s seat
• Ventilated front seats to ensure uncompromised comfort for front seat occupants.
• Wireless smartphone charger with active cooling fan and multiple USB Type C fast charging ports

All-Round Safety with Level-2 ADAS and exhaustive range of safety features

Engineered for superior safety, the new Maruti Suzuki VICTORIS integrates a comprehensive suite of modern active safety technologies that include:

• Advanced Level 2 ADAS system offers 10+ intelligent driver-assist features for enhanced on-road awareness and a relaxed driving experience.
• Automatic Emergency Brake, Adaptive Cruise Control with Curve Speed Reduction, Lane Keep Assist, High Beam Assist, Rear Cross traffic Alert, Blind Spot Monitor with Lane Change Alert, etc., offer assured safety on every drive.
• 6 airbags available as standard across all variants of the VICTORIS “Got It All” SUV.
• All-Wheel Disc Brakes, Tyre Pressure Monitoring System (TPMS), Auto 360 view camera activation with front parking sensors, rear parking sensors, electronic parking brake1# with brake hold, bolsters a confident driving experience.

Underscoring MSIL’s commitment to offer enhanced safety for customers across all passenger vehicle segments, the Maruti Suzuki VICTORIS is equipped with the ARENA Safety Shield. Consisting of an array of standard safety features, the ARENA Safety Shield includes 6 airbags, Electronic Stability Program2#(ESP®), Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Hill Hold Control, Reverse Parking Sensors, 3-Point seat belts and seat belt reminder, along with 3 years or 1 00 000 km warranty3# for added peace of mind.