An advertisement shot on Burj Khalifa is doing the rounds all over the world, in which Emirates Airline has shot from the top of the building. But there are some questions in the minds of social media users about whether this ad shoot is real or it has been prepared with the help of special effects.
For its promotion, this UAE-based airline shows a woman in full uniform standing tall on the tip of the Burj Khalifa, from where she is seen giving messages through different posters. At first the camera is zoomed to the woman, but when the camera is zoomed out during the shoot, the whole view of the city is visible in this video. The height of this building is more than 800 meters and Burj Khalifa is the tallest building in the world.
After the arrival of this video, some people are calling it a miracle of special effects and they found this advertisement to be beyond the truth. However, this was also clarified by the airline and they have shown the making of this ad shoot through another video.
This ad making video by Emirates Airline shows how a woman was climbed to the top of the tower and made to stand there with the help of a hook to prevent any untoward incident. The company said in a statement that this ad was shot at the highest place in the world and the woman had only 1.2 meters of space to stand on top. This video has been shot at an altitude of 828 meters.
Interestingly, the woman seen in the video is not an employee of the airline but a professional skydiver Nicole Smith. Nicole is seen in the role of the airline’s cabin crew member in this ad.
The airline explained how the ad was shot on the world’s tallest building, in addition to skydiver Nicole sharing her experiences with the shoot in her Instagram post. She wrote, Undoubtedly this is the most amazing and exciting stunt I have ever done. Salute to the airline for this creative marketing idea. Glad to be a part of this team.