Amazon Prime to offer pay per view movie rental service in India
Popular OTT platform Amazon Prime Video has announced the launch of a new Prime Video store transaction video-on-demand i.e. TVoD in India that will make individual movies available on rent. Present as a separate tab within the Prime Video app and website, the pay-per-view service can be accessed by Prime subscribers as well as non-Prime subscribers.
For a one-time viewing, a payment of Rs 99 to Rs 499 will have to be made. The film will be available on rent after 30 days of purchase and will have to be completed within 48 hours once it starts.
Apart from this, Amazon Prime Video has claimed that 40 films and series will be introduced on the platform in the coming days. The company plans to launch several original series and films in the next 24 months.
Unveiling its biggest slate to date in India, at its maiden Prime Video Presents India showcase event in Mumbai, Amazon Prime Video today announced over 40 new titles, in Hindi, Tamil and Telugu, across original series, original movies and co-productions that it plans to launch over the next 24 months.
Dialling up its strategy of bringing the best and latest movies to consumers across languages, Prime Video announced new multi-year licensing deals and co-productions with some of India’s biggest and most successful studios. Prime video also announced its foray into original movie production in India with films in Hindi and Telugu, to be released directly on the service.
The service recently completed half a decade of super-serving customers in India, and announced that it will more than doubling its investment in Prime Video India over the next 5 years.
The upcoming Amazon Originals will enthral customers by offering a wide gamut of genres, ranging from cutting-edge thrillers, high-octane action, engaging dramas to light-hearted comedies and heart-warming romances. The service is augmenting its original programming for young adult audiences, and also exploring genres like supernatural and horror for the first time in its India journey. Furthermore, Prime Video is enhancing the scope of its unscripted series catalogue to explore genres like biographies, true-crime and investigative docudramas.
After launching Prime Video Channels last year, in another significant step towards creating a video entertainment marketplace, Amazon today also launched Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India. Customers can now get early access to the latest Indian and international movies, including a rich catalogue of popular movies (award winners and franchises) from around the world on a transactional (per-movie) basis. Prime Video’s customer footprint is set to expand even further as the TVOD rental service will be available to all Prime members, as well as, anyone who isn’t a Prime member. Customers will get early rental access to movies across languages and the rental service can be accessed via the STORE tab on primevideo.com and the Prime Video app.
