Flipkart begins Big Billion Days sale with heavy discounts on products
India’s homegrown e-commerce marketplace Flipkart, announced that it will kick off the country’s festive season with its biggest flagship event, The Big Billion Days (TBBD), from September 29 to October 4, 2019. There will be a 4-hour Early Access for Flipkart Plus consumers. To make shopping easier and more accessible for consumers this festive season, Flipkart has partnered with Axis and ICICI Banks to design special offers for cardholders.
Categories will open to consumers as follows:
September 29: Fashion, TVs & Appliances, Home & Furniture, Beauty, Sports, Toys, Books, Smart Devices, Personal Care Appliances, Travel & more
September 30: Mobiles and Electronic Devices & Accessories
This year, more than ever, The Big Billion Days will be celebrated all across India, from metros to Tier IV markets and beyond. Over the last few months, Flipkart has scaled up its supply chain considerably, both in first- and last-mile delivery, largely in under-penetrated parts of the country to cater to the needs of consumers and sellers. The company has more than doubled the number of PIN codes where it offers pick-up capabilities to sellers and has added around 30,000 kiranas to its network to handhold consumers through their online purchase journey.
During The Big Billion Days, consumers will have access to the widest selection of brands and products across categories from lakhs of sellers, brands and artisans. With deals to watch out for in key categories such as mobiles, gadgets, TVs, appliances, fashion, personal care, furniture and more — there will be something for every consumer across India on Flipkart this festive season. For the first time, consumers will also now be able to buy insurance for appliances during the Big Billion Days. To maximise value for consumers, there will be new and exciting offers every single hour by our seller partners, for the entire 144-hour event.
Over the past year, Flipkart has worked closely with brands to share insights and has co-created products tailored to the unique needs of Indian consumers. Flipkart has also scaled up the selection available under its Private Brands, with 10,000+ products under 200 categories specially designed for consumers. In addition, this year for the first time, India’s community of artisans, weavers, and craftsmen will be able to participate in this landmark festive event through Flipkart Samarth.
