Social media is going to play a key role in the Lok Sabha elections in 2019; every political party is playing on the digital media to spread the word. In the meantime, IT giant T.V. Mohandas Pai says that due to social media, this time around 4-5 per cent of the votes in the general elections can be influenced. Due to this, it can be an important factor in the victory margin in the election areas with very little difference.
Mohandas Pai on Tuesday said that youth, especially for the first time, voters are in abundance on social media and it is also the primary source of information for most of them.
Pai, former chief financial officer of software giant Infosys Ltd., said, “Because of social media, four-five percent of the votes can go one way or another.”
He claimed that in total, about 40 to 50 percent of the voters are reported to the social media, and many of these voters may be affected by these information because for most of them it is the primary source of information.
Pai said, “Youth does ont watch that much TV as compared to watching videos online. They do not read the newspaper but like to watch YouTube, like spending time on social media. In such a situation, they are affected by these means of social media, not by print or TV. “
He said that in order to woo young voters, political parties should think about what they can do, what their feelings are, what they like, where they go and what they are looking for.
Significantly, this time, considering the Lok Sabha elections, the Election Commission has issued some rules for the social media. Under this, every candidate and political party will have to give information about their social media account, and also about each advertisement done on the platform.