Amazon offers 8 OTT video stream services as add-ons to Prime Video Members
Streaming platform Amazon Prime Video has now entered the content distribution space with the launch of Prime Video channels in India. Acting as an intermediate, the Prime Video channel will offer Prime members the option to stream their content on the Amazon Prime Video app and website in India with add-on subscriptions to over-the-top (OTT) services.
The OTT platform has currently partnered with eight platforms including discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, hoichoi, manoramaMAX, and ShortsTV and is in talks with more platforms. The Prime Video channel, which was first launched in the US five years ago, has received a positive response from both customers as well as partner platforms. The service is currently available in 12 countries including India and has more than 350 partner platforms.
Starting 24th September. Prime Video Channels will provide Prime members a seamless experience and access to a distinctive slate of content from a diverse set of popular video streaming services. Addressing customers’ need for a hassle-free entertainment experience, simplified discovery and frictionless payments, Prime Video Channels, acting as an intermediary, will allow Prime members the option for add-on subscriptions of popular OTT services and stream their content on the Amazon Prime Video app and website in India.
At launch, Prime Video Channels will give Prime members the option to watch global and local binge-worthy content including thousands of shows, movies, reality TV, documentaries etc., from eight video-streaming services including discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, hoichoi, manoramaMAX, and ShortsTV – each accessible with respective add-on subscriptions. Customers therefore will need to pay only for the service they choose. At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners.
