Rolling out a major change in its logo design Google unveiled its new logo to the world today. Unlike its predecessor the new Google logo is highly animated yet retains that familiar color sequence we all have become so accustomed to. The 21st century logo is by far the most revamped version in the past 16 years by the search engine giant.
Google’s logo is no longer a static wordmark. Like many brands, they’ve shifted from a paper-first, static logo to a dynamic, animated figure that’s only possible on screens. When Google is called to action, the letters of “Google” transform into a series of four dots that morph and orbit with life. So as you begin a voice search, the Google logo will morph from “Google” into the dots, which undulate like water in anticipation of your query. As you talk, the dots will become an equalizer, reacting to the sound of your vocalizations. Then when you’re done talking, the waveform become dots again, which spin as Google looks up your results. Then once the results are presented, the dots return to good old “Google” again.
Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices-sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colourful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-colour “G” that matches the logo.
This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future. said the company in its official blog.
The new brand identity “aims to make Google more accessible and useful to our users”, the firm explains on its blog, adding that it has taken the ‘best of Google’ – simple, uncluttered, colourful, friendly – and embodied it in the logo.